PANASONIC TV-55W90AEB 55" W90 FULL ARRAY LED 4K HDR SMART TV Free 5 Year Warranty*

Panasonic TV-55W90AEB 55" W90 Full Array LED 4K HDR Smart TV

Our flagship W90 Full Array LED 4K television with Fire TV. Whether you’re streaming or gaming, Full Array LED technology ensures exceptional brightness and vivid colour expression, while HCX Pro AI MK II technology delivers accurate colour, contrast and clarity.

Sport demands outstanding performance and winning teams. Get yourself a front-row seat, look the players in the eye and see their every move clearly – never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends.

Full Array LED
Our Full Array LED models with Local Dimming Supreme not only adjust the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. By analysing the image information more finely, the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects.

HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI for always optimal picture and sound
Auto AI - Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Say it. Alexa will play it
Use Alexa on the Voice Remote to find your favourite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.

Broad compatibility with HDR formats
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is HLG, HDR10, HDR10+ Adaptive, or the new Dolby Vision format with Precision Detail.
*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.

Advanced intelligent sensing
Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Experience a new dimension in HDR viewing
Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.
*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.

Next-gen Filmmaker Mode with intelligent sensing
Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Big screen, epic speed, resolution and clarity for every game
Thanks to Game Mode Extreme our new 4K LED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.

Smooth and intuitive set up for gaming devices
Enjoy easier and more intuitive game settings when connecting gaming devices into the TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.

Flexible TV reception so you never miss a signal
TV reception times five: In addition to satellite, cable and antenna, the Penta tuner supports two other signal paths. With reception via the Internet (IPTV) and home network (TV>IP), you can choose the location of your TV independently of the antenna socket. So you can enjoy your TV program in every room - without an extra TV connection.