Panasonic TV-55Z90AEB 55inch 4K Master OLED Pro SMART TV Wi-Fi Alexa Fire TV - Free 5 Year Warranty*

The Z90 Series 4K OLED with Fire TV built in delivers vivid pictures with a master OLED screen and supremely detailed sound with Dynamic Cinema Surround Pro. Game Mode Extreme and support for HDMI 2.1 connectivity allows for a seamless gaming experience.

Experience a revolution in home entertainment. Bringing you our first-of-its-kind OLED with Fire TV built in featuring a 144hz display that delivers an unparalleled immersive viewing experience, where each frame is a masterpiece. Discover a world of endless entertainment options, stay effortlessly connected with friends and family and level-up your game with the smoothest visuals and accessibility. Panasonic delivers, every time. Just power-up

OLED & HCX Pro AI Processor MK II - 4K OLED TVs have individually illuminated cells, to create natural colour and high contrast – where black, really is black. In parallel, our HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for step-up picture performance.

The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI - Using AI, Z90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.

Create up to six user profiles with unique watchlists and personalised recommendations based on the shows and movies you love—so anyone watching feels like a main character.

Ask for your favourite movies and shows from across the room without reaching for the remote. Hands-free TV with Alexa also lets you check team stats, play music, set timers, control your smart home and more - all with your voice.

Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your TV.

Netflix series and films are made to exacting standards, so that they can look stunning on a big screen. Netflix Adaptive Calibrated Mode means your TV gets the best from their shows, whilst our exclusive ambient light sensor automatically adjusts the display according to the room's lighting conditions, delivering the experience their makers intended.

Thanks to Game Mode Extreme our new 4K OLED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.

Dolby Atmos® - found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.